We value:
- Openness over subterfuge.
- Results and satisfaction over effort.
- Simplicity over complexity.
- Focusing on what will improve things the most rather than what things can be improved the most.
- Using leverage rather than brute force.
- Capitalising on existing passion and momentum.
- Finding a way rather than settling for compromise.
- Collaboration rather than conflict.
- Compellingly attractive pull that people embrace with enthusiasm over coercive push that they resist with fear, dread and a vengeance.
