Feature | Public | Free | Basic | Standard | Premium |
Alternative Names | Public | Cursory|Casual|Basic| | Standard|Curiosity|Essential|Standard|Concept | Advanced|Plus|Application|Serious | Expert|Elite|Serious|Extreme |
Interest Level1 | Not interested | Interested | Intrigued | Passionate | Obsessed |
Interest Level 2 | Not interested | Curious | Interested | Intrigued | Passionate |
Interest Level 3 | Not interested | Mildly/Casually Interested | Interested | Very Interested | Extremely Interested |
Commitment Level | Not committed | Slightly committed | Committed | Very committed | Extremely Committed |
Expertise Sought | None | Awareness | Cognizance | Competence | Mastery |
Current Level | Master | Expert | Competent | Experienced | Novice |
Leverage sought | Negligible | Minimal | Significant | Huge | Maximum |
Advantage sought | None | A little | Significant | Massive | Maximum |
Speed and Ease | NA | None | Significant | Serious | Maximum |
Affordability | !00% | 100% | Even more affordable | More affordable | Very Affordable |
Content | Description: 1 per page (5 pages) | Essence: 1-3 per page (10 pages) | Summary: 3-5 per page (20 pages) | Detail: 7-5 per page (30 pages) | Detail: 7-5 per page (40 pages) |
Features | Single General Forum | +DF Forum + Personal | +Employee | +Manager + Executive | |
Discounts | $5 | $10 | $15 | ||
Influence/Voting Privileges | 1 | 3 | 6 | 9 | |
Self-Diagnostic | Check to see if it interests me |
I need to be aware of this, in case i need to get dramatically better results at some point OR |
I want to give drim a go - but can't afford more than the basic price AND/OR |
I'm |
Key Notes
- Introductory section, at the top, explaining
- Pricing Rationale
- General Principles
- Priced and discounted for affordability
- Value at every price point.
- Trickle-down content
- Trickle-down features
- Services on top - with a discount.
- Webinars and Seminars etc > Content trickle-down
- Early Adopter Principles
- These plans will be repalced,once detailed plans have been created, with way more expensive plans. Clickhere for details.
- You get access to a far broader set of content than future users will be abelt o get for anywhere near this price.
- There will be opportunity to extend the pricing beyond the time limited.
- General Principles
- Simple version
- Very clear from the top (summarised, with a link for detail) that the basic idea is
- Discounted for affordability
- Targeting a slightly different profile (personal|employee|manager - this may need to come later? OR example fo how things will develop)
- AND/OR
- More solutions
- More detail
- What you get at the start is easily worth it - as content gets added this wil be come ridiculously so
- Very clear from the top (summarised, with a link for detail) that the basic idea is
- Pricing Rationale
Other Notes
Alternative: Discounting for affordability.
Influencers Club.
Supporter's Club.
Practitioners Area.
Coaching sessions/Coaching series (online and in-person|individual and group).
Webinar / Webinar Series.
Seminar/Seminar Series.