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Drîm is short for Dramatic Improvement. It's pronounced "Dream".
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Old - How we're different

  1. We work out what the best approach to take is in collaboration with our clients, rather than independently of them.
  2. We don't hold ourselves out so much as subject-matter experts or industry-sector experts, but as "sense-making" specialists.
  3. We work from the end-result backwards, rather than from the current reality forwards - in order to ensure that we include the essential and exclude the superfluous.
  4. We implement in stages, creating a compellingly attractive pull-system for change instead of a repellingly coercive push-system.
  5. We target leverage-points rather than using brute force.
  6. Our engagement philosophy is outcome- and output-focused rather than effort- and input-focused.

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