How to improve Market Demand dramatically
Market Opportunity always exceeds the Demand that we're currently seeing.
This page offers simple dramatic improvement patterns for converting opportunity into demand.
How to improve Market Demand dramatically
There are a number of drametic improvement patterns for increasing market demand:
- Finding ideal customers.
- Getting their attention.
- Helping them diagnose their need.
- Helping them map their need into our portfolio.
- Helping them appreciate the superiority of our offering.
Diagnostic
Indicators
Demand Generation is the best place to intervene if:
- You have a surplus of stock or capacity.
- The constraint is either in marketing or lies between marketig and ssales or
- You're humgry for more or better demand .
Recommendations
Kick off with a Demand Generation Workshop or Service, if your people are on to it, but open or keen to taking things to the next level.
Kick off with a Flow-Optimisation or Defrag Workshop or Service if your Marketing people are overloaded.
Kick off with a Deliberate Ingenuity workshop if your market is mature or your Marketing people have lots of ideas but no consensus on which are the best ones.
Contra-Indicators
Don't intervene at Demand Generation if:
- Sales, Operations or Production is the real bottleneck. Increasing demand if the bottleneck is downstream will make things worse rather than better.
- Your industry is changing and your product or service is becoming misaligned. Although an increase in demand may be a part of the intrervention, it's more important to do so in the context of an alignment strategy.
Recommendations
It's better to focus on improving the bottleneck, than improving non-botllenecks. In fact, improving non-botllenecks can make thinss worse, rather than better as the result of lead-time or service delivery delays.
Marketing shopuild focus on promoting products that contribute the most dollars of margin per time at the bottleneck, if operations, production or service delivery is the constraint.
Services
Demand Generation Workshop
Detail Title 1
Implementation Support Services are optional.
Innovation Hothouse Workshop
Notes.
Detail Title 2
Notes.
